March 30, 2017 § Leave a comment
I was in the car leasing business straight out of college and I did well, but I had a rough time with a memorable customer.He asked me to get him a white Chevy wagon. Nothing fancy, just some air conditioning, and if it had power windows, that was fine.What he didn’t know was at my firm we simply didn’t put out stripped down vehicles, for at least a few reasons.First, as used cars two, three and four years later, they wouldn’t be attractive to resale buyers. They’d remain unsold for long periods, and that loses money in depreciation and flooring costs.Secondly, when it comes to leasing, your rate will not increase substantially, if at all if you have power windows, a good sound system, custom wheel covers, and the like.These items bring up a car’s value on resale, so without going into the math, your monthly lease payment stays in the same range if you have the goodies or not; and of course having them makes driving more pleasurable.My customer wanted a stripped Chevy, so I found the least fancy one the company would buy and I delivered it to him.He nearly shrieked: “That’s not white; it’s P— yellow!”It was officially called “something” white, but he had a point, it had a little beige in it.To him, that made the car seem too rich, too fancy.”If I drive up to farmers in that they’ll think I’m making too much money on them,” he declared.I think I mumbled “Try it and you’ll like it,” and finally, he succumbed.Anyway, in his mind, a car means something very important, and that meaning is way different than in my mind. He wanted his car to make a modest impression, and perhaps no impression at all.Our cars “talk” to our customers and to our colleagues. Generally, they signal our definitions of ourselves, and sometimes, they’re chosen carefully to control perceptions, as in the Chevy lessee’s case.Recently, I spent time with an insurance executive who drives a new pickup truck though he lives in one of the most sophisticated cities. He grew up on a farm, and he tells his clients all about this, getting a lot of mileage from this background.So, a pickup says: “I’m true to my roots” and “I’m conservative” and also, “I’m not making a lot of money off of my clients.”Deep inside, we’re not our cars or our cell phones or other tools, but our choices will always send signals to customers, and if we’re smart, we may orchestrate those signals to produce the best possible results.
January 9, 2017 § Leave a comment
Lund continues to be a leading designer, manufacturer and marketer of a broad line of appearance accessories for new and used light trucks, including sport utility vehicles, minivans and other vans.
November 13, 2016 § Leave a comment
This is the next generation of Biltwell helmets. It’s the same lightweight and comfortable shell but with a few significant upgrades. The flake is much bigger and crisper, hence the “Megaflake” name. Vintage style chrome strip around the opening is pure class and only available on a Biltwell. The new liner now has detail stitching and contrasting ventilated panels in the top. The embossed goggle strap has a new shape and an improved snap. Helmets are non-DOT approved and meant for novelty purposes only.
July 12, 2016 § Leave a comment
Dee Zee, Inc, based in Des Moines, Iowa, is celebrating over 28 years as a leading supplier of aftermarket truck accessories. Dee Zee announced their arrival with the introduction of 12 custom fit britetread or extruded aluminum running board applications at the 1977 Sema Show in Las Vegas. From that November to today, Dee Zeesâ mission is to market the highest quality truck products while satisfying the needs of their customers. Dee Zee has expanded the initial offering of 12 boards to over 120 running boards and accessories. Their product lines now boast over 80 different toolboxes, 20 tube products, 34 Mossy OakÂ® Break Up â¢ CAMO products, and 32 heavy-duty products. The various product lines account for over 2,000 total SKUâs.
Gifts for Anyone
May 19, 2013 § Leave a comment
Add the 1.6X Tele-Converter to the front of your lens to shift its focal range in the telephoto direction. The perfect tool when it’s inconvenient, dangerous, or even impossible to move as close to the subject as you’d like. The 1.6X Tele-Converter alters your zoom’s focal length range with no appreciable light loss. Note that the Tele-Converter offers partial zooming, vignetting will occur at just past mid-range through full wide angle. At full wide angle you will have a port hole effect.The Tele-Converter attaches quickly to the front of the existing camera lens with Century Optics popular built in bayonet mount lock ring. For greater protection, the face of the unit offers 102mm threads for direct attachment of Schneider 102mm clear UV (68-120021) and polarizing (68-013002) filters.
Sigma 8-16mm F4.5-5.6 DC HSM Ultra-Wide Zoom Lens Kit for Select Sony SLT-A33, SLT-A55, SLT-A35 Digital SLR Cameras. Sigma 8-16mm Lens, Lens Cap Keeper, Lens Cleaning Pen, Monopod, LCD SCreen Protectors, and Cleaning Kit with SSE Microfiber Cleaning Cloth
May 19, 2013 § Leave a comment
- Ultimate Sigma 8-16mm Lens Kit for Sony, Includes Sigma Ultra Wide Zoom Lens, 2 Additonal Lenses + Accessories
This Ultimate Sigma 8-16mm F4.5-5.6 DC HSM Ultra-Wide Zoom Lens + Accessory Kit for Select Sony Digital SLRs Includes:
– Sigma 8-16mm F4.5-5.6 DC HSM Ultra-Wide Zoom Lens
– Lens Cap Keeper
– Lens Cleaning Pen
– LCD Screen Protectors
– Cleaning Kit with Sunset Electronics Microfiber Cleaning Cloth